Step-by-Step Guide: How to Connect Power BI to GA4

Analytics play a crucial role in digital marketing, helping businesses understand their customers and make data-driven decisions. Google Analytics 4 (GA4) is the latest version of Google's web analytics platform and comes packed with powerful features to help businesses gain deeper insights into their website traffic.

However, to truly unlock the potential of GA4, it's essential to connect it to a powerful data visualization tool like PowerBI. In this beginner's guide, we'll explore the benefits of connecting GA4 to PowerBI and walk you through the simple steps to get started.

To go through the steps to connect Power BI to GA4, click here